“সচেতন সংবাদ” (Conscious News): A National Campaign for Media Accountability and Literacy
By Media Watch BD
As trust in the media continues to decline and misinformation spreads rapidly across digital platforms, Media Watch BD is proud to launch “সচেতন সংবাদ” (Conscious News) — a nationwide campaign aimed at building a more informed, critical, and media-literate society in Bangladesh.
Campaign Goals
The “Conscious News” campaign is built around two main pillars:
Promoting Media Literacy
Educating the public—especially students and youth—on how to consume media responsibly, verify sources, and identify bias or fake news.
Demanding Media Accountability
Creating a culture of public feedback where citizens actively hold media outlets accountable for accuracy, fairness, and ethical standards.
Media literacy boot camps for students in Dhaka, Chattogram, Rajshahi, and rural areas
Training on fact-checking, critical reading, and recognizing propaganda
Interactive sessions with working journalists
Open discussions between citizens, journalists, and policymakers
Focus on the role of media in democracy, public interest reporting, and press ethics
A free downloadable toolkit with tips on spotting misinformation
Guides on how to fact-check articles and verify social media posts
Available in both Bangla and English
Engaging citizens on Facebook, Twitter, and YouTube
Sharing testimonials, case studies, and short videos on media bias, fake news, and responsible journalism
Encouraging people to tag biased stories and demand corrections
Recognizing journalists and outlets who demonstrate fairness, integrity, and commitment to the truth
Nominations accepted from the public
Judged by an independent panel of media experts and educators
This campaign is supported by:
Civil society organizations
University journalism departments
Fact-checking groups
Local media outlets
Youth groups and volunteers
Launch Date: September 1, 2025
Phase 1 (Outreach & Education): Sept–Dec 2025
Phase 2 (Public Engagement & Monitoring): Jan–June 2026
Phase 3 (Review & Awards): July 2026
Host or attend a workshop in your community
Share educational content with the hashtag #সচেতনসংবাদ
Nominate a journalist or media house for the Media Responsibility Awards
Report examples of misinformation or media bias via our portal (coming soon)
Together, let’s make the media more honest, transparent, and accountable—because a stronger media means a stronger democracy.